About
Town & Dale is a forward-thinking, community-driven initiative that combines tourism, local business support, and veteran wellbeing in the North Yorkshire Dales National Park.
The project is designed to provide a platform for showcasing the natural beauty of this stunning region while simultaneously addressing the mental health and isolation challenges faced by Armed Forces Veterans. Through the creation of a digital magazine, Town & Dale will inspire tourism, drive local economic growth, and provide an invaluable support network for veterans by connecting them with nature, their peers, and the local community.
Issue 0 outlines the core vision, objectives, and operational strategy for Town & Dale, detailing how the initiative will benefit veterans, local businesses, and the wider community.
Issue 0 also explores how the project will utilise cutting-edge digital tools, including AI technology, to enhance marketing efforts and create a sustainable platform for engagement.
Click the Issue 0 button to read all about our community project. Thank you.
Vision and Mission
Vision:
To create an accessible and supportive space for Armed Forces Veterans while promoting sustainable tourism in the North Yorkshire Dales National Park, leveraging the healing power of nature and the beauty of the region to engage both veterans and visitors.
Mission:
Our mission is to combat isolation, promote mental wellbeing, and stimulate the local economy through the publication of a digital magazine and a series of marketing initiatives, including a postcard campaign with QR code stamps, all while supporting local businesses and cultural experiences in the Dales.
Key Objectives
Support Veterans’ Mental Health and Wellbeing: Create a strong, community-focused platform that provides veterans with a supportive space to engage with nature, stay active, and connect with peers through regular excursions, outdoor activities, and volunteer opportunities.
Inspire Sustainable Tourism and Economic Growth: Promote the North Yorkshire Dales as a premier destination for visitors, highlighting local businesses, cultural landmarks, and natural attractions. By romanticising the region through captivating articles and photography, Town & Dale will encourage tourism and economic activity in local businesses.
Utilise Digital Innovation for Engagement: Leverage AI technology, and other digital tools to enhance marketing strategies, facilitate content creation, and optimise engagement with veterans, tourists, and local businesses.
Foster Community Involvement: Involve veterans in the creation and promotion of content, offering them opportunities to contribute through photography, story writing, and fieldwork, helping to showcase their personal connection to the Dales.
Our digital magazine, Town & Dale, features a sleek, modern design with intuitive icons that provide direct access to key sections, including local attractions, outdoor activities, and other highlights of the region.
For example, clicking the icon below takes you straight to Town & Dale’s online editions, where you can explore everything, the area has to offer.
We prioritise readability with larger-than-usual text, ensuring a seamless experience on smartphones, especially when you’re out and about exploring. The layout also looks fantastic on tablets and laptops, delivering a consistently high-quality experience across all devices.
Each magazine features interactive tools at the bottom of every page, including a home icon for quick navigation back to the contents page. These added functionalities ensure a polished, practical, and engaging experience exclusive to our digital readers.
By combining concise, engaging content with interactive icons and logos, Town & Dale offers a user-friendly format that’s both visually appealing and easy to navigate.
We hope you enjoy our unique approach to communication, as well as the magazine’s layout and our souvenir postcards.
